Scroll to explore the key data.

an introduction

For a full decade, our annual benchmarks have helped talent acquisition teams sharpen how they plan, measure, and optimize their recruitment marketing.

This year, we're raising the bar with two big updates. We've added international benchmarks from select markets outside the United States so global and expanding teams can see how performance shifts by country or region. And we've brought in disposition data that goes further down-funnel to show how candidates move through screening, interview, and offer stages, and how those conversion patterns connect to overall hiring cost.

302m
Clicks

Appcast's analysis utilizes 2025 job ad data from nearly 1,200 employers in the US

27.4m
Applies

Mobile: 70.64% / Web: 29.36%

Supply and demand in near perfect balance.

Supply and Demand Chart
170.9m
Supply:
Labour Force
170.3m
Demand:
Job Openings +
Employment

Median costs across the funnel shows the details of the application process.

Conversion Rate by Funnel Stage Conversion Rate by Funnel Stage
Spend by Funnel Stage Spend by Funnel Stage

Download the full benchmark report

Discover how you stack up against recruitment marketing performance benchmarks.